HOW Crawford Thomas Recruiting ADDED $100K IN REVENUE IN 6 months
A nationwide firm stopped paying for leads and started starting conversations. Delivered with myoProcess, a vetted growth partner.
The Problem
Crawford Thomas is a nationwide staffing and recruitment firm with a strong reputation. Growth still stalled.
They struggled to get their value across to manufacturing clients, from small shops to large plants. Leads weren’t turning into placements. Their salespeople were overwhelmed by messy processes and uneven results. And they leaned on paid ads, which meant a high cost for every client they won.
More ad spend wouldn’t have fixed it. The root cause was prospecting that didn’t speak to what clients actually cared about.
What changed: the plan
1. Target the pain, not the job title. Manufacturers were short on skilled workers, frustrated by slow hiring and unqualified candidates, and losing people to poor job matches. Messaging was built on those problems.
2. Start conversations at scale. Personalized email replaced generic cold emails. Questions were designed to get prospects talking, and each message showed how Crawford Thomas could solve their hiring problem.
3. Handle the response. As replies grew, leads were segmented by urgency and potential, so the team spent their time where it counted. Responses were reviewed regularly to sharpen the messaging.
The result
- +$100K in revenue in 6 months
- A simpler lead generation process and less pressure on the sales team
- Stronger client relationships and repeat business
- A way out of the cycle of expensive ad campaigns
What was at stake
Keep paying for ads that don’t address the real problem, and the cost of each new client keeps climbing.